2012-08-27

Apple Vs Samsung

Apple describe iOS as having an “Elegant and intuitive interface” that “You know how to use…from the first time you pick it up.”

It’s intuitive because it’s obvious. Tap/pinch to zoom, rotate gesture, drag to scroll: all obvious gestures. Non-obvious gestures (place phone on the ground and do a handstand to zoom) didn’t make the cut.

Now answer this: if the gestures are successful because they are obvious to a lay user from the first time he picks it up, how can they be patented if the main criteria for these patents is that they are non-obvious to a professional user interface designer?