The reason why Universal Music is current litigating itself to death instead of leveraging the internet as a delivery platform, according to Doug Morris, CEO:
We didn’t know who to hire. I wouldn’t be able to recognise a good technology person - anyone with a good bullshit story would have gotten past me.
Taken from John Naughton’s latest column.
So, here’s a free-of-charge clue for the music industry (not that I imagine any of the executives are smart enough to be able to use a computer or, y’know, read, or anything):
If this guy knocks on your door offering to sell your products for you, you need to say yes. This is what a “good technology person” looks like.
You shouldn’t decide to sue your own customers, nor should you try to bully the aforementioned good technology person, who is doing your job better than you are, into changing his pricing structure, business model or delivery system.
You should listen to the good technology person’s advice, and not take your toys home to play with them on your own if you don’t get your own way. It’s important to note that you are trying to sell those toys, not keep them to yourself, and if you don’t provide a way for people to buy them you aren’t going to make any money.
Naughton attributes the industry’s impending demise to “wilful cluelessness”. However, I think that it can be summed up more accurately as “greedy stupidity”.
They just didn’t know what to do. It’s like if you were suddenly asked to operate on your dog to remove his kidney. What would you do?
Mr Morris, I would hire a vet. I certainly wouldn’t try to sue the dog for being ill, which is what you appear to have done.